We all know that a bouquet of roses and a box of chocolates are the standard, go-to gift for Valentine’s Day. But what happens when a couple can be described as IWC watch enthusiasts? Forget the flowers and candies – for one couple in New York City, Valentine’s Day shopping (really any shopping when gifts are involved) simply involves a trip to the IWC Schaffhausen boutique on Madison Avenue.
Meet Brooklyn-based Peter and Elyssa. Both share a passion for the craftsmanship imparted on IWC watches and know that nothing says “I love you” quite like bringing home that black IWC box.
As a couple, how do you share your passion for watches?
As appreciators and admirers of elegant, classic design, we try to surround ourselves with this concept in every facet of our lives. IWC obviously fits the bill on this front. From a professional perspective, we are both immersed in culture and design, and we can appreciate the value of the stories that surround each watch collection from IWC. From a more practical point of view, both of us are always running late, so it helps that we know that the other one can at least attempt to stay on schedule thanks to IWC.
What first drew you both to the IWC brand?
Peter: My brother first introduced me to IWC many years ago when he purchased a Big Pilot’s Watch, and I’ve been infatuated ever since. I find that each IWC timepiece is unique and makes for a great conversation starter, especially when the other person knows a thing or two about watches. More importantly, everyone seems to have an emotional tie to their IWC – why they bought it, who gave it to them, and so on. It’s a very personal item to everyone I’ve met.
Elyssa: Peter is responsible for my IWC infatuation. When we started dating, he was sporting the Portuguese Yacht Club Chronograph Edition “Laureus Sport for Good Foundation” piece, and it’s one of the first things I noticed literally on our first date – you can’t miss that blue dial. A fine timepiece really helps pull a look together from a fashion perspective, and I think this applies to my perception of Peter and for watches in general.
Elyssa, although positioned as “Engineered for Men,” what attracts you to IWC watches?
I love when I go into an important meeting or dinner and a man notices my watch. It gives me a little edge, something different. It’s my way of saying “Don’t mess with me! I know my stuff!” For those days, I definitely pull out my Pilot’s Watch Mark XV11. But if I’m heading to a nice dinner or the ballet, you’ll find my Portofino Automatic on my wrist – I have the one with the Milanese Mesh Bracelet, which I find to be very elegant.
How do you both like to style your IWC watches?
Peter: My Portuguese Automatic doesn’t need any help in the styling department. I wear it with everything. My new Portuguese Minute Repeater is something I plan on breaking out for special occasions, with Valentine’s Day being its first official unveiling.
Elyssa: Style for me is about the unique statement that an outfit or accessory can make. It’s about how you mix up different pieces. A timeless watch is the punctuation mark on a great outfit. It tells people right away that you appreciate the details. So in a nutshell, you can say that my IWC strap collection is a little insane. It’s all about color.
Why do you think an IWC watch makes a great gift for Valentine’s Day?
Peter: Gifting an IWC shows you have a deeper understanding and appreciation for watches beyond what’s mainstream. It shows you have taste. In our case, I have the added bonus of knowing that Elyssa loves the brand.
Elyssa: I would respond with “Who wouldn’t think one of these watches would make a great gift?” Forget Valentine’s Day – I encourage Peter to buy me one just because it’s Tuesday.