IWC London Showcase
Innovation is at the heart of IWC Schaffhausen, and so it was with an innovative pop-up shop in London that our brand has shared it’s full line of handcrafted watches and a small peek at the advanced technology behind it. In partnership with retail partner David M Robinson, London’s Canary Wharf was the destination this week — showcasing key pieces in the IWC lineup, as well as some high horology pieces.
Hundreds- including current customers and new fans- gathered on each of the exhibit’s two days to purchase, to preview, or to learn more about our timepieces. Also on display were high resolution photographs of the mechanisms inside some IWC watches, offering a glimpse that few get up close, and which satisfied all who wonder how the advanced components come together to create such finely tuned devices.
While the London pop-up ends today, stay tuned here for news on where you may find another innovative chance to be immersed in the products and lifestyle of IWC Schaffhausen.
