There is an event each year that watch enthusiasts wait for (patiently, or perhaps not so); when they know the most distinguished and exclusive watch brands will release new models, new technologies, and new horological thrills. This much anticipated event is the SIHH (Salon International de la Haute Horlogerie), held in Geneva.
IWC’s SIHH Booth 2011
It is a true spectacle that in its 22nd year hosts the makers of luxury timepieces, and their customers and ardent fans, with a dual focus of highlighting advancements alongside deeply respecting the heritage and tradition of the craft.
Organized by the Fondation de la Haute Horlogerie, SIHH 2012 will showcase 18 exhibitors across 30,000 square meters of space (over 322,000 square feet). The five day show will host upwards of 12,500 guests: these include retailers, journalists, and distinguished invitees. But according to SIHH organizers, it is also “where watchmakers and designers, the representatives of an entire creative team, share their passion for watchmaking one-to-one.” Beyond learning about the incredible new timepieces available in the year to come, SIHH is also a place of learning and instruction, of inspiration and vision.
To digress for a moment on some of those “distinguished invitees” – they include globally known actors such as Jean Reno and Matthew Fox, and international sports stars such as French footballer Zinedine Zidane. The SIHH is simply the “Cannes of watches”.
A glimpse of last year’s red carpet arrivals
As you saw here last week, IWC has announced their theme for 2012, and with it the first watch in this year’s collection, the IWC Top Gun Miramar. It is the year of the High Flyers after all, and SIHH will be the place to kick that into high gear in every possible way!
A look at what is to come….
While we can’t share much more than that until the show starts, we can assure you that we’ll be back with updates, photos, stories, and more… enough to make you wish you were there, but still feel as if you were.
Until then, all of our best from Schaffhausen- see you next week.