In honor of SIHH 2012, we are packing up the office here in Eastern Switzerland, and migrating south and west, to Geneva, for the week. If you, like us here at IWC, are planning to travel to Geneva soon (for SIHH, or any other reason), we thought you would like to know where to go, and what to see.

Spectacular Geneva (Image: hostellingperu.com.pe)

What to see:
Geneva is a very beautiful city, with a gorgeous lake around which you can have a lovely jog. Since the city center is almost adjacent to the lake, it is impossible to miss.  The old quarter of the city is well worth a visit, with elegant buildings, narrow streets, impressive wooden doors and windows. The Old Town includes some interesting landmarks, which are situated within walking distance from each other. Don’t miss:

•  St Pierre’s Cathedral: Visiting this magnificent cathedral is free of charge, unless you would like to go up the tower, accessing wonderful panoramic views of the city and the surrounding mountains.

•  Place du Bourg-de-Four: Located in the center the Old Town, the Place du Bourg-de-Four is a favorite meeting point – including a pretty 18th century flowered fountain, and an enchanting bistro - for Geneva inhabitants. Sit down, and enjoy one of its cafes.

Where to have a drink:
In the heart of town, a mainstay is the bar at the Four Seasons Hotel, which is as grand and festive as its champagne offering. To see and be seen, we suggest the perfect rendez-vous spot: the restaurant at Hotel La Reserve. Their lounge area is always populated with some of the best-dressed and adorned people in the world. And they even serve pretty decent Sushi.

Where to eat:
We love the rolled pizza and buzzing ambience at Quirinale, and afterwards, can suggest having some drinks at the nearby Vino Olio Café. 

For those seeking something special Cafe Papon in Geneva’s Old Town should hit the spot. It includes one of the city’s prettiest terraces, and offers a delightful menu and warm and inviting atmosphere.

And for those with a continental flair, we recommend Brasserie Lipp - which is always a great staple.  If you are in town this week, and visiting SIHH, please stop by the IWC booth- it promises to dazzle.

Enjoy your visit, and check back in with us all week for live reports of what else we are up to in Geneva.