Last month we shared a brief recap of the Laureus Sports Awards in London, an event sponsored by the Laureus Sport for Good Foundation, of which IWC Schaffhausen is an avid supporter. We also shared some images of the limited edition Portofino Chronograph watch that is created just for Laureus. A portion of the proceeds of the sale of these timepieces (only 2500 are produced) goes to the Foundation, benefitting the worldwide athletic programs they endorse. The watch is infused with design elements that are distinct to Laureus, but the true stand out is the exclusive design on the back case, a drawing selected from entries submitted by children around the world.
The winning design, to be engraved on the watch back case
For 2012 the winner was a 7 year old Sri Lankan girl, who participates in the Seenigama Sport for Life Project, an organization that uses sports training to promote etiquette, leadership, and confidence in local children. The Project was started in 2004, following the devastating tsunami, as a partnership between Laureus and the local government. Over 1000 youth participate each month in the program’s various activities such as badminton, volleyball, and cricket. More than 4400 having been involved since the Seenigama project’s inception.
Boys playing volleyball as part of the program
The incredible impact of a program such as this sometimes must be seen to be believed. And for the owners of the Portofino Chronograph Laureus edition, this experience could be a reality! Each of the 2500 watches includes an opportunity to win a trip to Sri Lanka to visit with the Project and see its work first hand.
Ready to play!
Located on Sri Lanka’s south west coast, Seenigama is not only a truly diverse and culturally rich area, but a trip to the region will provide the fortunate winner with a glimpse at what partnership, altruism, and giving can do.
Local girls excited to participate in sporting events
We’d like to send luck to all entrants, and our congratulations to the Seenigama Sport for Life Project and the great work it does every day.