Challenge: by definition, “a call or summon to engage in any contest, as of skill or strength”. A challenge is something we at IWC look upon favorably — as an opportunity to improve, to do better, or overcome an obstacle, and to achieve. It also evokes one of our core values: action; without action, no challenge can be won.

Our technological innovation and pursuit of the most precise timepieces in the world define some of the challenges we work towards. Likewise, so do our endeavors and associations. The story of Volvo Ocean Race’s Azzam, the hurdles of triathlete Natascha Badmann, or the children who participate in the activities sponsored by the Laureus Sports for Good Foundation — all share a passion for challenging expectations, and for that we have saluted their efforts. To continue in this tradition, we are launching IWC Challenge as a Series, where we will bring you the endeavors and actions of athletes from around the world. Read about their triumphs, their training regimen, motivations, and the advice they have to give.

First up is Daniel Wyss, who works as a maintenance engineer in the Swiss canton of Wallis, but has a second life as a world renowned cyclist. Wyss is a two-time winner of the Race Across America (RAAM). The race is a non-stop, 3,000- mile event, that is completed in just 8 days- no small feat. To accomplish this level of ultracycling, Wyss puts an intense training plan into action: he cycles 3-5 hours per day during the work week and 5-8 hours when not at work.

Our first Challenge Series profile: Daniel Wyss

When Wyss was asked what drives and motivates him in his sport, he responded that “I always want to succeed and give of my very best. I aim for the perfect race.” His advice for anyone competing in a sporting challenge is to “Never try anything new in a competition, without having tried it out during training.” Sound advice from a world record holder in his sport.

We look forward to sharing more profiles of athletes who are stars in their field on iwc.com/Challenge.