We know the IWC man enjoys a challenge. And we could all agree that cycling non-stop for 1000 km across Switzerland would be quite a challenge. Add in the country’s famed mountains and peaks and that ride now includes 13,000 meters of altitude difference! Definitely an event for the (well trained) adrenaline seeker.

Welcome to Tortour, the first ride of its kind in Switzerland. It involves singular riders and teams, both amateur and professional cyclists. The charter for the event includes the goal of creating a sustainable endurance race in the country, as well as promoting ultracycling and Swiss tourism. Potential earnings will be invested in the development of the event and the support of charitable projects.

Tortour 2012 Route

Riders kick off the event in Neuhausen, in the North of the country. The route ends at the IWC Arena in Schaffhausen.

Highlights of the 2011 Tortour

In fact IWC is a proud sponsor of the event, and The Laureus Foundation (one of our key philanthropic partners) is a corporate team participant.

Cyclists in last year’s event

We send best wishes to all race participants – wishing them a safe and speedy finish. Ride on!

Image source: Tortour.ch