While we share with you interesting stories from around the world, we tend to stay away from the paparazzi. But this week the klieg lights were on in Hollywood, California and IWC was there to support a great cause. The occasion was the 2^nd Annual Reel Stories Real Lives event, and IWC Schaffhausen was a participating sponsor.

Master of Ceremonies Russell Brand

This star studded occasion benefited the Motion Picture & Television Fund, which provides financial and other forms of support for veterans of the industry. The MPTF is a non-profit organization that relies on corporate and personal sponsorship to fund these vital programs. 

Actor Armie Hammer arriving at the event

On October 20^th, this year’s 2012 Reel Stories Real Lives paid tribute to the Next Generation of Entertainment Industry Leaders and actor and comedian Russell Brand served as master of ceremonies. Hosted at Milk Studios, event attendees included Jon Favreau, Armie Hammer, Chris Pratt, Keanu Reeves, and Jon Hamm.

Jon Hamm at the 2nd Anual Reel Stories Real Lives benefit

When asked why it was important to raise money for MPTF, Hamm noted: “It takes care of the people that can’t really take care of themselves”. We are proud to partner with such an altruistic organization and worthy cause.

Image Source: Zimbio