Holiday season window decoration: IWC Flagship Boutique New York

December is upon us, and with it wintry conditions and the start of the holiday season. It is also the inaugural winter for our IWC Flagship Boutique in New York City (which opened last April) and we’ve gotten into the spirit by outfitting the store windows to reflect the city’s festive mood.

The vitrines are all snow-capped, and evoke the masculine pursuits of our IWC Schaffhausen fans. In one you will find a vintage toy car complemented with members of our Portuguese and Portofino watch families. The collection of and appreciation for vintage autos is a pastime for many of our customers.

In an adjacent window flies a miniature airplane shown with timepieces from the Pilot Watch collection – aviation, another fondness for the IWC man. Toy airplanes also decorate the holiday tree inside the boutique, a classic nod to a series of timepieces we proudly re-launched this year. Step through the doors of the NYC boutique and you will find a calm and well-appointed environment, the place to find the perfect gift for any man in your life.

Beyond the aforementioned Pilot Watches (for the high fliers on your list), there are an abundance of handcrafted timepieces to choose from. For those who seek timeless design elements matched with present day innovation and technologies, the IWC Vintage Collection has six exquisite styles available.

Or if the gentleman you shop for is fond of underwater exploration and adventure, the Aquatimer series offers a rugged elegance, and deep water precision.

To help accommodate your busy holiday schedules, our NYC boutique will have extended hours in December, with our staff ready and able to assist. We will be open Monday-Wednesday: 10am-6pm and Thursday-Saturday: 10am-7pm. Additionally we will open Sundays (12/9, 12/16, 12/23) from 12pm-5pm.

If you are unable to make it into an IWC authorized retailer, or have any questions about our collection, you can also use our Concierge Service, available to you via telephone (1-800-432-9330) or e-mail (

Whether you stop by to enjoy our holiday decoration on Madison Avenue, or find the ideal IWC gift at another location, we’d like to wish you and yours a happy start to the holiday season.