Engineered for Love

Who says a watch brand engineered for men knows nothing of love? Love has inspired all of the IWC Schaffhausen watch families in some way or other. Consider IWC’s knowledge of magnetism, inextricably bound to the rough charm of our Ingenieur line. 

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Or in the words of pilot/philosopher/poet, Antoine de Saint Exupéry: “Life has taught us that love does not consist in gazing at each other, but in looking outward together in the same direction”

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How about the romanticism of the high seas, the siren song, mermaids and the fado lyrics of lost love sung in dark side streets of Lisbon?

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And then there’s the diver, with his own rapture, the rapture of the deep?

  imageOur Portofino family conjures up the romance of La Dolce Vita…

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And in the words of a true Renaissance man, a scientist and an artist, the inspiration behind our Da Vinci family: “Life without love, is no life at all.”

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See, even a watch company engineered for men can have a sensitive side. Happy Valentine’s Day to you and the love of your life. Now don’t be late for dinner.