1 post tagged 2012
1 post tagged 2012
You may have noticed over the past week that there has been serious anticipation building amongst watch fans and aficionados for SIHH 2012: the international watch show held yearly in Geneva. This anticipation was stoked in part with IWC’s release of the IWC Pilot`s Watch Top Gun Miramar. In fact, we have been delighted to find the blogosphere abuzz.
We at IWC are dubbing 2012 the Year of the High Flyers- and the world seems to agree. In this vein, we wanted to share what some of our favorite bloggers picked up, to get you even more excited about what is to come.
The IWC Pilot’s Watch Chronograph TOP GUN Miramar
Perpetuelle noted that the Miramar is a direct reference to the storied Southern California home of the U.S. naval air program TOPGUN- the base that makes the most elite men into the most elite pilots, and relayed on our behalf that it will include five new releases this year.
Watch site A Blog To Read picked up on this further, revealing that IWC will be thematically focusing on pilot watches in 2012, including the usage of an “in-house made movement… the caliber 89365 automatic”. This movement, as referenced by watch enthusiasts Hodinkee, is a flyback chronograph with a 168 hour power reserve. Ariel Adams, author of A Blog To Read, also discussed the look of the Miramar at great length- and while he was undecided about the green strap, he did validate a core IWC pillar with Pilot watches, in saying: “Big sport watches are still king when it comes to what men seem to want.”
Noted by Hypebeast to include a ceramic, virtually scratch proof case, there will also be clear military design details that relate to the precision and function required by pilots of their timepieces. Hypebeast said of the Miramar: ”In staying true to its name, the overall aesthetic welcomes unmistakable military inspiration.” This was echoed by IWC Creative Director Christian Knoop, who remarked on the process of retracing the brand’s historic roots (since the 1940’s) of a pilot’s reliance upon his IWC watch for navigation.
The Top Gun, as well as its companions in the Pilot watch family, encompasses the technical advancements for which IWC is known, and will surely intrigue current and new horological fans (and bloggers) worldwide. In the countdown to SIHH, we hope you will continue to enjoy our soar further up into this world.
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