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A Busy Week for IWC Charitable Partner Laureus Sport For Good

Here at IWC Schaffhausen we are proud of our charitable commitments around the world, and especially endeavored towards our efforts in support of the Laureus Sport for Good program, whose global programs help children in need engage in social and athletic activities. This past week was quite newsworthy for the Laureus Foundation and we wanted to share all of the activities with you!

We’ve previously shared the news of a worldwide contest, where children could submit design entries which would be engraved on the back of a limited Portofino Chronograph Laureus edition watch.

Olympian Steve Redgrave presenting Kumara with her prize

This year the competition was won by a eight year old Sri Lankan girl – and just this week she had an unparalleled experience, when Kumara Wadu Parami Apsara was presented her winning prize by Olympian and Laureus World Sports Academy Member Steve Redgrave.

As Redgrave explained after presenting the award: “You could see the delight in her eyes and the pride in what she had achieved. It’s wonderful to think that the drawing she has made will travel around the world on the back of this watch and raise money to help other youngsters like her.”

Meanwhile on the other side of the world (and in IWC Schaffhausen’s home country), Laureus Switzerland held a fundraising auction, raising more than 350,000 EUR. This included a 140,000 CHF (116,000 EUR) IWC watch, an unique timepiece that not only embodies the craftsmanship of IWC but brings to its wearer the embodiment of philanthropy. The auction also included a trip to the Laureus World Sports Awards 2013 – to be held in Rio de Janeiro, Brazil.

An amazing timepiece auctioned for an equally amazing cause, benefitting Laureus Switzerland

From honoring a young Sri Lankan girl’s artistic pursuits, to providing needed funds for children in Switzerland the Laureus Foundation is truly committed to bettering the lives of young people around the world. And we, at IWC Schaffhausen, are proud to partner with them in this quest.