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11 posts tagged Laureus

A Busy Week for IWC Charitable Partner Laureus Sport For Good

Here at IWC Schaffhausen we are proud of our charitable commitments around the world, and especially endeavored towards our efforts in support of the Laureus Sport for Good program, whose global programs help children in need engage in social and athletic activities. This past week was quite newsworthy for the Laureus Foundation and we wanted to share all of the activities with you!

We’ve previously shared the news of a worldwide contest, where children could submit design entries which would be engraved on the back of a limited Portofino Chronograph Laureus edition watch.

Olympian Steve Redgrave presenting Kumara with her prize

This year the competition was won by a eight year old Sri Lankan girl – and just this week she had an unparalleled experience, when Kumara Wadu Parami Apsara was presented her winning prize by Olympian and Laureus World Sports Academy Member Steve Redgrave.

As Redgrave explained after presenting the award: “You could see the delight in her eyes and the pride in what she had achieved. It’s wonderful to think that the drawing she has made will travel around the world on the back of this watch and raise money to help other youngsters like her.”

Meanwhile on the other side of the world (and in IWC Schaffhausen’s home country), Laureus Switzerland held a fundraising auction, raising more than 350,000 EUR. This included a 140,000 CHF (116,000 EUR) IWC watch, an unique timepiece that not only embodies the craftsmanship of IWC but brings to its wearer the embodiment of philanthropy. The auction also included a trip to the Laureus World Sports Awards 2013 – to be held in Rio de Janeiro, Brazil.

An amazing timepiece auctioned for an equally amazing cause, benefitting Laureus Switzerland

From honoring a young Sri Lankan girl’s artistic pursuits, to providing needed funds for children in Switzerland the Laureus Foundation is truly committed to bettering the lives of young people around the world. And we, at IWC Schaffhausen, are proud to partner with them in this quest. 

Tortour 2012: Race Around Switzerland

We know the IWC man enjoys a challenge. And we could all agree that cycling non-stop for 1000 km across Switzerland would be quite a challenge. Add in the country’s famed mountains and peaks and that ride now includes 13,000 meters of altitude difference! Definitely an event for the (well trained) adrenaline seeker.

Welcome to Tortour, the first ride of its kind in Switzerland. It involves singular riders and teams, both amateur and professional cyclists. The charter for the event includes the goal of creating a sustainable endurance race in the country, as well as promoting ultracycling and Swiss tourism. Potential earnings will be invested in the development of the event and the support of charitable projects.

Tortour 2012 Route

Riders kick off the event in Neuhausen, in the North of the country. The route ends at the IWC Arena in Schaffhausen.

Highlights of the 2011 Tortour

In fact IWC is a proud sponsor of the event, and The Laureus Foundation (one of our key philanthropic partners) is a corporate team participant.

Cyclists in last year’s event

We send best wishes to all race participants – wishing them a safe and speedy finish. Ride on!

Image source: Tortour.ch

Introducing IWC’s New Challenge Series on IWC.com


Challenge: by definition, “a call or summon to engage in any contest, as of skill or strength”. A challenge is something we at IWC look upon favorably — as an opportunity to improve, to do better, or overcome an obstacle, and to achieve. It also evokes one of our core values: action; without action, no challenge can be won.

Our technological innovation and pursuit of the most precise timepieces in the world define some of the challenges we work towards. Likewise, so do our endeavors and associations. The story of Volvo Ocean Race’s Azzam, the hurdles of triathlete Natascha Badmann, or the children who participate in the activities sponsored by the Laureus Sports for Good Foundation — all share a passion for challenging expectations, and for that we have saluted their efforts. To continue in this tradition, we are launching IWC Challenge as a Series, where we will bring you the endeavors and actions of athletes from around the world. Read about their triumphs, their training regimen, motivations, and the advice they have to give.

First up is Daniel Wyss, who works as a maintenance engineer in the Swiss canton of Wallis, but has a second life as a world renowned cyclist. Wyss is a two-time winner of the Race Across America (RAAM). The race is a non-stop, 3,000- mile event, that is completed in just 8 days- no small feat. To accomplish this level of ultracycling, Wyss puts an intense training plan into action: he cycles 3-5 hours per day during the work week and 5-8 hours when not at work.

Our first Challenge Series profile: Daniel Wyss

When Wyss was asked what drives and motivates him in his sport, he responded that “I always want to succeed and give of my very best. I aim for the perfect race.” His advice for anyone competing in a sporting challenge is to “Never try anything new in a competition, without having tried it out during training.” Sound advice from a world record holder in his sport.

We look forward to sharing more profiles of athletes who are stars in their field on iwc.com/Challenge.

Support Laureus Sport For Good at the Laureus Polo Cup

We have shared with you before some of the work done by the Laureus Sport For Good Foundation. The organization “uses the positive power of sport to tackle society’s most pressing challenges around the globe, supporting projects on every continent”. So far they have raised over 55 million Euros and supported over 100 projects in 34 countries. As a global partner we are always excited to bring news of their continued efforts to support children in need in every part of the world.

A photo of the Virreyes Hockey project sponsored by Laureus Argentina

An annual event that does just that is the Laureus Polo Cup, being held on June 23 at the Guards Polo Club in Great Windsor Park. Located south west of London the park is home to 5000 beautiful acres that were once the hunting grounds of Windsor Castle.

 The competing teams from Laureus Polo Cup 2011

For this year’s event all proceeds will benefit the Fundación Laureus Argentina and the athletic projects they support. Headquartered in Buenos Aires, Laureus in Argentina was founded by famous rugby player Hugo Porta. Porta captained the Argentina team in the first ever World Cup in 1987 and was sworn into the International Rugby Hall of Fame in 1997. He also served as Argentine Ambassador to South Africa and as the country’s Minister for Sport. An accomplished man indeed, even before starting Argentina’s Laureus Foundation in 2003.

Two members of the 2011 winning IWC Schaffhausen team

Polo has a long and rich tradition in Argentina, with the Asociacion Argentina de Polo (AAP) being founded in 1922. And while the sport is part of the Foundation’s sponsorship, the six projects funded in Argentina involve multiple sports in provinces throughout the country.

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Exciting action seen during last year’s event 

IWC is proud to host a team in the Laureus Polo Cup (even earning the trophy in 2011’s match), and look forward to another rousing event this year.  You can go here for further details on attending and supporting and cheering on your favorite team.

Registation Now Opening: The Laureus Portofino Chronograph & A trip to Sri Lanka

Last month we shared a brief recap of the Laureus Sports Awards in London, an event sponsored by the Laureus Sport for Good Foundation, of which IWC Schaffhausen is an avid supporter. We also shared some images of the limited edition Portofino Chronograph watch that is created just for Laureus. A portion of the proceeds of the sale of these timepieces (only 2500 are produced) goes to the Foundation, benefitting the worldwide athletic programs they endorse. The watch is infused with design elements that are distinct to Laureus, but the true stand out is the exclusive design on the back case, a drawing selected from entries submitted by children around the world.
The winning design, to be engraved on the watch back case

For 2012 the winner was a 7 year old Sri Lankan girl, who participates in the Seenigama Sport for Life Project, an organization that uses sports training to promote etiquette, leadership, and confidence in local children. The Project was started in 2004, following the devastating tsunami, as a partnership between Laureus and the local government. Over 1000 youth participate each month in the program’s various activities such as badminton, volleyball, and cricket. More than 4400 having been involved since the Seenigama project’s inception.

Boys playing volleyball as part of the program

The incredible impact of a program such as this sometimes must be seen to be believed. And for the owners of the Portofino Chronograph Laureus edition, this experience could be a reality! Each of the 2500 watches includes an opportunity to win a trip to Sri Lanka to visit with the Project and see its work first hand.

Ready to play!

Located on Sri Lanka’s south west coast, Seenigama is not only a truly diverse and culturally rich area, but a trip to the region will provide the fortunate winner with a glimpse at what partnership, altruism, and giving can do.

Local girls excited to participate in sporting events

We’d like to send luck to all entrants, and our congratulations to the Seenigama Sport for Life Project and the great work it does every day.

Here is the link to the IWC.com Laureus draw »