2 posts tagged Perpetuelle
2 posts tagged Perpetuelle
Last week in London some of the world’s best athletes were honored for their accomplishments, at the Laureus Sports Awards. Selected by a 47 member jury of their peers, winners for 2012 included tennis star Novak Djokovic and Spanish League football champions FC Barcelona (for Sportsman of the Year and Team of the Year, respectively).
It was an exciting event to be sure, but some of the lesser known winners of the evening were the children from around the world who benefit from the Laureus Sport for Good Foundation. Created in 2000 (with IWC Schaffhausen’s parent company Richemont as a founding partner), the Foundation uses the positive influence of sport in a child’s life to support various global projects.
As part of their sponsorship with the Foundation, IWC created a limited edition watch in honor of this year’s Laureus Sports Awards. And a number of our favorite blogs were as excited about it as we were! Here’s a brief recap of what they’ve written.
As blog Perpetuelle noted, this is IWC’s sixth year creating a watch for Laureus Sports for Good. While each year the watch is patterned on a different member of the IWC family, “this year’s Laureus watch is drawn from IWC’s Portofino collection”. They go on to remark that the timepiece was created in the “characteristic ‘Laureus blue’ color”, a nod to to the organization.
The Watch Press elaborates on the signature blue: “a colour symbolic of hope…” and that “each edition also features some rather unique case back engravings.” In fact only 2500 of the watches are made each year, with the Portofino boasting a 79320 calibre movement and 44 hour time reserve.
To See And Be Seen blog from Hong Kong shares a touching story about the previously mentioned back engravings. Each year children submit illustrations in a competition to have theirs chosen for the back of the watch. This year it was the artistry of 7 year old Kumara Wadu Parami Apsara from Sri Lanka, who depicted four girls playing.
Not only are children who benefit from the Laureus Sport for Good Foundation involved in the design process, but part of the proceeds from the Laureus watch go to the organization and the over 90 programs they sponsor. It is a commitment to children that IWC does not take lightly, and Spanish blog Hora Latina quoted IWC Georges Kern when he declared that this was: “a watch with a mission that goes beyond the exact indication of the time”.
With so many children in need, it is with immense pride that IWC partners with Laureus and we look forward to sharing more about the great work done and the great children who benefit from its work.
You may have noticed over the past week that there has been serious anticipation building amongst watch fans and aficionados for SIHH 2012: the international watch show held yearly in Geneva. This anticipation was stoked in part with IWC’s release of the IWC Pilot`s Watch Top Gun Miramar. In fact, we have been delighted to find the blogosphere abuzz.
We at IWC are dubbing 2012 the Year of the High Flyers- and the world seems to agree. In this vein, we wanted to share what some of our favorite bloggers picked up, to get you even more excited about what is to come.
The IWC Pilot’s Watch Chronograph TOP GUN Miramar
Perpetuelle noted that the Miramar is a direct reference to the storied Southern California home of the U.S. naval air program TOPGUN- the base that makes the most elite men into the most elite pilots, and relayed on our behalf that it will include five new releases this year.
Watch site A Blog To Read picked up on this further, revealing that IWC will be thematically focusing on pilot watches in 2012, including the usage of an “in-house made movement… the caliber 89365 automatic”. This movement, as referenced by watch enthusiasts Hodinkee, is a flyback chronograph with a 168 hour power reserve. Ariel Adams, author of A Blog To Read, also discussed the look of the Miramar at great length- and while he was undecided about the green strap, he did validate a core IWC pillar with Pilot watches, in saying: “Big sport watches are still king when it comes to what men seem to want.”
Noted by Hypebeast to include a ceramic, virtually scratch proof case, there will also be clear military design details that relate to the precision and function required by pilots of their timepieces. Hypebeast said of the Miramar: ”In staying true to its name, the overall aesthetic welcomes unmistakable military inspiration.” This was echoed by IWC Creative Director Christian Knoop, who remarked on the process of retracing the brand’s historic roots (since the 1940’s) of a pilot’s reliance upon his IWC watch for navigation.
The Top Gun, as well as its companions in the Pilot watch family, encompasses the technical advancements for which IWC is known, and will surely intrigue current and new horological fans (and bloggers) worldwide. In the countdown to SIHH, we hope you will continue to enjoy our soar further up into this world.
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