A Busy Week for IWC Charitable Partner Laureus Sport For Good

Here at IWC Schaffhausen we are proud of our charitable commitments around the world, and especially endeavored towards our efforts in support of the Laureus Sport for Good program, whose global programs help children in need engage in social and athletic activities. This past week was quite newsworthy for the Laureus Foundation and we wanted to share all of the activities with you!

We’ve previously shared the news of a worldwide contest, where children could submit design entries which would be engraved on the back of a limited Portofino Chronograph Laureus edition watch.

Olympian Steve Redgrave presenting Kumara with her prize

This year the competition was won by a eight year old Sri Lankan girl – and just this week she had an unparalleled experience, when Kumara Wadu Parami Apsara was presented her winning prize by Olympian and Laureus World Sports Academy Member Steve Redgrave.

As Redgrave explained after presenting the award: “You could see the delight in her eyes and the pride in what she had achieved. It’s wonderful to think that the drawing she has made will travel around the world on the back of this watch and raise money to help other youngsters like her.”

Meanwhile on the other side of the world (and in IWC Schaffhausen’s home country), Laureus Switzerland held a fundraising auction, raising more than 350,000 EUR. This included a 140,000 CHF (116,000 EUR) IWC watch, an unique timepiece that not only embodies the craftsmanship of IWC but brings to its wearer the embodiment of philanthropy. The auction also included a trip to the Laureus World Sports Awards 2013 – to be held in Rio de Janeiro, Brazil.

An amazing timepiece auctioned for an equally amazing cause, benefitting Laureus Switzerland

From honoring a young Sri Lankan girl’s artistic pursuits, to providing needed funds for children in Switzerland the Laureus Foundation is truly committed to bettering the lives of young people around the world. And we, at IWC Schaffhausen, are proud to partner with them in this quest. 

Support Laureus Sport For Good at the Laureus Polo Cup

We have shared with you before some of the work done by the Laureus Sport For Good Foundation. The organization “uses the positive power of sport to tackle society’s most pressing challenges around the globe, supporting projects on every continent”. So far they have raised over 55 million Euros and supported over 100 projects in 34 countries. As a global partner we are always excited to bring news of their continued efforts to support children in need in every part of the world.

A photo of the Virreyes Hockey project sponsored by Laureus Argentina

An annual event that does just that is the Laureus Polo Cup, being held on June 23 at the Guards Polo Club in Great Windsor Park. Located south west of London the park is home to 5000 beautiful acres that were once the hunting grounds of Windsor Castle.

 The competing teams from Laureus Polo Cup 2011

For this year’s event all proceeds will benefit the Fundación Laureus Argentina and the athletic projects they support. Headquartered in Buenos Aires, Laureus in Argentina was founded by famous rugby player Hugo Porta. Porta captained the Argentina team in the first ever World Cup in 1987 and was sworn into the International Rugby Hall of Fame in 1997. He also served as Argentine Ambassador to South Africa and as the country’s Minister for Sport. An accomplished man indeed, even before starting Argentina’s Laureus Foundation in 2003.

Two members of the 2011 winning IWC Schaffhausen team

Polo has a long and rich tradition in Argentina, with the Asociacion Argentina de Polo (AAP) being founded in 1922. And while the sport is part of the Foundation’s sponsorship, the six projects funded in Argentina involve multiple sports in provinces throughout the country.

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Exciting action seen during last year’s event 

IWC is proud to host a team in the Laureus Polo Cup (even earning the trophy in 2011’s match), and look forward to another rousing event this year.  You can go here for further details on attending and supporting and cheering on your favorite team.