A Busy Week for IWC Charitable Partner Laureus Sport For Good

Here at IWC Schaffhausen we are proud of our charitable commitments around the world, and especially endeavored towards our efforts in support of the Laureus Sport for Good program, whose global programs help children in need engage in social and athletic activities. This past week was quite newsworthy for the Laureus Foundation and we wanted to share all of the activities with you!

We’ve previously shared the news of a worldwide contest, where children could submit design entries which would be engraved on the back of a limited Portofino Chronograph Laureus edition watch.

Olympian Steve Redgrave presenting Kumara with her prize

This year the competition was won by a eight year old Sri Lankan girl – and just this week she had an unparalleled experience, when Kumara Wadu Parami Apsara was presented her winning prize by Olympian and Laureus World Sports Academy Member Steve Redgrave.

As Redgrave explained after presenting the award: “You could see the delight in her eyes and the pride in what she had achieved. It’s wonderful to think that the drawing she has made will travel around the world on the back of this watch and raise money to help other youngsters like her.”

Meanwhile on the other side of the world (and in IWC Schaffhausen’s home country), Laureus Switzerland held a fundraising auction, raising more than 350,000 EUR. This included a 140,000 CHF (116,000 EUR) IWC watch, an unique timepiece that not only embodies the craftsmanship of IWC but brings to its wearer the embodiment of philanthropy. The auction also included a trip to the Laureus World Sports Awards 2013 – to be held in Rio de Janeiro, Brazil.

An amazing timepiece auctioned for an equally amazing cause, benefitting Laureus Switzerland

From honoring a young Sri Lankan girl’s artistic pursuits, to providing needed funds for children in Switzerland the Laureus Foundation is truly committed to bettering the lives of young people around the world. And we, at IWC Schaffhausen, are proud to partner with them in this quest. 

Registation Now Opening: The Laureus Portofino Chronograph & A trip to Sri Lanka

Last month we shared a brief recap of the Laureus Sports Awards in London, an event sponsored by the Laureus Sport for Good Foundation, of which IWC Schaffhausen is an avid supporter. We also shared some images of the limited edition Portofino Chronograph watch that is created just for Laureus. A portion of the proceeds of the sale of these timepieces (only 2500 are produced) goes to the Foundation, benefitting the worldwide athletic programs they endorse. The watch is infused with design elements that are distinct to Laureus, but the true stand out is the exclusive design on the back case, a drawing selected from entries submitted by children around the world.
The winning design, to be engraved on the watch back case

For 2012 the winner was a 7 year old Sri Lankan girl, who participates in the Seenigama Sport for Life Project, an organization that uses sports training to promote etiquette, leadership, and confidence in local children. The Project was started in 2004, following the devastating tsunami, as a partnership between Laureus and the local government. Over 1000 youth participate each month in the program’s various activities such as badminton, volleyball, and cricket. More than 4400 having been involved since the Seenigama project’s inception.

Boys playing volleyball as part of the program

The incredible impact of a program such as this sometimes must be seen to be believed. And for the owners of the Portofino Chronograph Laureus edition, this experience could be a reality! Each of the 2500 watches includes an opportunity to win a trip to Sri Lanka to visit with the Project and see its work first hand.

Ready to play!

Located on Sri Lanka’s south west coast, Seenigama is not only a truly diverse and culturally rich area, but a trip to the region will provide the fortunate winner with a glimpse at what partnership, altruism, and giving can do.

Local girls excited to participate in sporting events

We’d like to send luck to all entrants, and our congratulations to the Seenigama Sport for Life Project and the great work it does every day.

Here is the link to the IWC.com Laureus draw »