1 post tagged Swipelife

The IWC Flagship Boutique in New York City has now been open for two weeks, and so far it has been an exciting run. We took you behind the scenes of the grand opening, but thought you might like to see our newest store through some other eyes. Here we’ve brought you recaps from a few of our favorite blogs & media, bringing their perspective on our Madison Avenue location.

Exterior boutique shot (source: A Continuous Lean)

Swipelife starts off with a bold declaration: “New Yorkers no longer have an excuse not to tell time in style…”. They go on to describes how the store offers opportunities to keep time and to forget about it with “a space for browsing what could be (and probably should be) passed as fine art.” Definitely not something you find in most retailers!

IWC friend Ben Clymer (and IWC NYC Globetrotter) at Hodinkee expands on this idea, that there are “types of boutiques that are cramped and cluttered with nothing but rows of watches and uninspired ‘brand extension’ accessories…The new IWC boutique in NYC is anything but this.” His coverage also describes how entering the NYC store is like “you’ve entered someone’s home (someone’s really nice, nautical-theme home).” Clymer comments on the accessories that accompany each of the themed areas of the store, including chess sets (for the Da Vinci collection), flight jackets (a natural nod to the Top Gun series), and as NY Mag noted “a remote-controlled airplane” which they describe as “fancy dude toys”. 

Some of the accessories accompanying the Da Vinci Collection (source: Hodinkee)

Another incredible item on offer — a carbon fiber road bike (source: A Continuous Lean)

What these descriptions help to convey is the idea that this flagship boutique is just like entering a home — our home, and that we want to ensure you find items to complement every part of your global lifestyle: bicycles, books, luggage, and more. And in addition to finding exquisite and unique items for purchase, the boutique also offers that “Anyone needing service on their watch can easily drop by the new shop to be tuned, inspected or repaired, a convenience not overlooked.” 

The store entrance & first collection area (source: Hodinkee)

That observation, from Michael Williams of A Continuous Lean (also featured as an IWC NYC Globetrotter), is an important distinction in the level of service offered to IWC customers. Williams goes on to note that the store is “a welcome addition for IWC owners, non-owners and obsessives alike.” We open the doors any and all of these distinctions and offer them the Swiss hospitality and service one has come to expect from IWC Schafhaussen.

Stay tuned for more stories and insights from the New York store, and follow us in the near future as we travel to new global destinations that will soon host an IWC boutique of their own!