84 posts tagged iwc

This year IWC kicks off a partnership with New York City’s Tribeca Film Festival. Two very special watches are highlights of the partnership, and here we’ll take a closer look. 

Involvement with film is nothing new for IWC, but to celebrate the new partnership, the brand created a piece unique Portuguese Automatic that was auctioned at Antiquorum New York on April 10th. The platinum Portuguese Automatic has a slate grey dial inspired by New York, bordeaux subdials to recall the red carpet, and beautiful rose gold hands and numerals, not to mention the customized rotor. It sold for $60,000, more than twice the high estimate, and all of the proceeds benefit the Tribeca Film Institute. 

Obviously, only one lucky watch lover can have this Portuguese, but for a slightly larger audience, IWC also released the Portuguese Automatic Edition Tribeca Film Festival 2013. Limited to 100 pieces, these watches retain a lot of the visual cues of the piece unique above, though steel steps in for platinum in the case, steel markers and hands replace the rose gold ones, and the rotor is decorated accordingly. These are available exclusively through IWC boutiques in the USA and you can find more here. 

The festival runs from April 17-28th and you can find more information here. Also, be sure to check out HODINKEE’s inside look at the limited edition and piece unique Portuguese watches with President IWC North America, Gianfranco D’Attis.

-HODINKEE for IWC Schaffhausen